Friday, May 21, 2010

Whit this Weekend!

Get first dibs on the debut collection from Whit by adorable, up-and-coming Brooklyn designer Whitney Pozgay!

Whit fall 2010 trunk show
Saturday, May 22, 2pm-5pm
Bird - Williamsburg
203 Grand Street (Bedford/Driggs)

snacks, rose´, personal shopping with the designer...what more could you ask for!

Here's a sneak peek of what's in store:

For those not in NYC, here's why you should sit up and take notice. The story from

Françoise Hardy, Anjelica Huston, Jane Birkin and Mia Farrow — those are among the inspirations Whitney Pozgay cites for her new contemporary line of clothes called Whit. The look of these women in the late Sixties and the early Seventies, just as one decade’s Mod era was ending and the other’s more soft aesthetic was gathering momentum, guided her when she was putting together her first collection.

The fall launch, as a result, has a nostalgic, almost irreverent touch, which probably has a lot to do with Pozgay’s career trajectory as well. After graduating from the University of Texas in Austin, where she studied theater with a focus on costume design, Pozgay took her first design job with her aunt Kate Spade, where she designed accessories and apparel including working with Threeasfour on an apparel collaboration. She left Kate Spade after four years to design for Steven Alan, where she spearheaded collaborations with Uniqlo and with Lark and Wolff at Urban Outfitters.

“I have always really wanted to do my own line, but wanted to hone my craft and learn the business before doing it,” Pozgay said. “I waited until I felt I couldn’t wait anymore. It was an itch that needed to be scratched eventually.”

The fall lineup includes a twill cape coat, a dress with oversize polkadots, a floral print minidress and a high-waisted wool faille miniskirt she teams with a French Stripe top. Pozgay said she aimed to exude a sense of nostalgia, “without being dainty or frilly.”

Whit, which wholesales from $40 to $180, has so far been picked up by Steven Alan in New York, Lileo in Toronto, Isetan in Japan and Septieme Etage in Geneva. Pozgay projects wholesale sales of $200,000 for the first season.

“I like the idea of a tomboy in a puffy skirt,” she said, explaining her style philosophy. “I might choose to wear something a little more girly, and some friends may wear the same item but with a motorcycle jacket. We buy the same pieces but just wear them differently.”

Curiosity piqued? I know, right!

No comments:

Related Posts with Thumbnails