Friday, October 07, 2011

MFO Shoe Series: Joni Andrea Ong, Manila

Joni calls herself a twentysomething ex-corporate slave/entrepreneur/multitasker. And when she says multitasker, she means it with a capital M. Apart from working for the family business where she handles brands such as Rio Mints and Titania foot care, she's also responsible for bringing in Rootote bags from Japan. One great perk of working for the family business is loads of time to do a lot of traveling. Her travels have taken her everywhere across continents, although a highlight would be spending a term of her college life in Lille, France. 

When it comes to shoes, her picks are multitaskers as well - ie shoes that can go anywhere and can go with everything. Joni shares that she is not really a stilettos type of girl. She prefers chunky heels or platforms. And she can’t live without her flats.

This is the entrance to my room. I like displaying my shoes in my room. I change the shoes, the
coat and so forth every now and then. Solimman combat boots (Dr. Marten’s look-alikes for only
Php800!), Monica Fig blue platforms

How many pairs of shoes do you own?

Ermm the press release is around 50 something haha.

These are some of my flats. I’m not ashamed to say that I love flats. I don’t understand how some girls can survive walking in heels the whole day. (clockwise) Repetto ballet flats, Solimman brogues (there was a time it was so hard to get brogues here in Manila so I ended up in Cubao X to get a custom made one. Fortunately, I spotted this pair on their shelves! It was custom made for a congressman who never returned for them), Opening Ceremony, Ferragamo, White Mountain (my mom’s old walking shoes when she was a teenager), Miu Miu

Currently, these are my favourite office shoes. I make sure that all the shoes I wear for work are comfy. I don’t like being bothered with my shoes when I’m working. Heel height is important, can’t be too high because I walk around A LOT (going from one meeting to another or doing trade visits). (L-R) Zara heels, Schu silver loafers, Kickers red heels, Melissa x Alexandre Herchcovitch pointed flats, Melissa Barbie-pink flats (they really look like those shoes my Barbies had)

Some of my sky high heels. Christopher Kane x Giuseppe Zanotti, YSL Tribute pumps, Dries van Noten heels, Nine West heels

Then, we have what my mom would call “you’ll never get a boyfriend” shoes or the Man Repeller shoes. Yup, every time I wear any of these pairs, she has a look of exasperation on her face. Melissa x Karim plastic heels (they look like they’re melting), Gold Dot Carmine mary janes (saw this pair in Sassa Jimenez’s recent collection and just knew I had to have them), Opening Ceremony x Chloe Sevigny mary janes, Marni heels

Some more Man Repeller shoes. Pierre Hardy x Gap sandals (so summer-y!), SM Parisienne platforms, All Saints wooden platforms, Andre Chang x Folded & Hung heels (my highest shoes so far).

What's your shoe size?

7.5 / 8

Which pairs are your favorites?

Monica Fig blue platforms. These shoes are so comfy. They’ve seen me through a lot of parties. I can dance in them all night.

Jimmy Choo tie dye kitten heels. I’m not really a Jimmy Choo fan but I couldn’t not buy this pair. Love the tie dye look and the surprising green heels.

Prada heels. When I’m feeling girly.

Marni. They look like kabuki heels.

Dries van Noten. I wear these a lot especially during business dinners/meetings. Not too high and really comfy because of the curved wooden heels.

If you could only wear one pair of shoes, which one would it be?

This is difficult! Hmmm for comfort sake, my Repettos or my Barbie-pink Melissas. I wouldn’t want to be wearing heels all the days of my life. My poor feet.

What are your favorite shoe brands?

Locally, Monica Fig, Gold Dot, Schu and SM Parisienne. All these brands have really comfortable shoes! I swear I can run in their shoes. Internationally, Marni, Dries van Noten, Prada.

What's in your shoe lust list?

Alexander Wang sandals. Love how they look like thorns wrapped around your feet.
Beige heels like this pair by Camilla Skovgaard
Suno x Loeffler Randall

Kermit Tesoro’s skull heels

Where do you buy shoes?

Everywhere! Haha. But more often than not, online (Multiply, Net-a-Porter), outlets, On Pedder, Cubao X.

What's that one shoe you can't bear to give away or throw out?

My mom’s old walking shoes. Or maybe my shearling boots from when I was living in France. Those shoes went through a lot – snow, beer, etc.


MF said...

what a cool post! I love all your shoes! and i like how you photographed them
the skull ones are pretty awesome.

much love from

Entertainment News Philippines said...

The brands of shoes are really nice. very fashionable.


Tracy said...

I like her choices: comfortable but still a little experimental. Her shoe collection is a nice mix of practical and fun shoes. I vote this as the best shoe series (for me at least)

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