Friday, April 03, 2009

Celebrating 60 Years of adidas

60 years of adidas is enough reason to celebrate non-stop. To stay relevant for this long, and in adidas's case, hip and fresh, is a feat that is worth harping about. No wonder the Adidas folks came out with a year long celebration dubbed “60 Years of Soles and Stripes”, where adidas fans can look forward to lots of new product releases all throughout the year!

The anniversary celebration kicked off with a 6009 House Party Celebrating Originality at Embassy last February 27, which happened simultaneously with four other House Parties in Southeast Asia- Indonesia, Malaysia, Singapore, and Thailand.

It was also a fun way to present the latest from adidas - adidas Vespa, Women's Select Pack, the street-luxe adidas Superstar 80’s Diamond and the Originals by Originals (ObyO) collection.

The adidas Originals 6009 House Party Celebrating Originality was co-presented by Powerade Sports Drink. The Manila party was beamed live across the other SEA parties courtesy of ABS-CBN Interactive, PLDT MyDSL, and Astone Computers, and was also accessed via and Other partners include Bacardi, Viva Mineralized Water, adidas Personal Care, and Citibank.

One of the stand-outs of all these collections, for me at least, would be the special edition ‘Diamond Pack’ featuring classics such as the adidas Superstar sneaker and Trefoil logo T-shirt. Because yes, its the shiny pretty things that catch my eye, heehee!

Check out the Superstar 80’s Diamond, a pair of sneakers that will set you back Php36,000. "What! That much for a pair of sneakers, this better have diamonds!" you might think. Well, yes, now that you've mentioned it, this does have all that precious stuff! This anniversary edition of the “Superstar 80’s Diamond” has a total of twelve 0.2 carat diamonds in between the trademark 3-Stripes.

The sneaker tongue, lace locks and shoe lace caps are also studded with Swarovski crystals.

It also has a Swarovski-encrusted detachable metal tongue ornament that can also be worn as a pendent.

Engraved above the Trefoil on the tongue’s pendent is the inscription “The Brand With The 3-stripes” and marked with a ‘hand-written’ stamp of “60 Years of Soles and Stripes” on the side sole, commemorating the anniversary of company founder Adi Dassler’s introduction of the iconic 3-stripes in 1949.

Hey, if we girls pay between $600 to over $1000 for Louboutins, Rupert Sandersons, Lanvins, Pierre Hardys, Choos, and Blahniks, and the most we can get are supple leather, satin, glass beads, rhinestones and crystals in our shoes, this pair of sneakers with diamonds and crystals is not a bad deal at all! Not to mention the exclusivity! There are only 11 pairs of this shoe available in Manila via the adidas Originals Concept Store at Trinoma and Theodore’s the Store at Bonifacio High Street.

If you can't cough up that much for a pair of sneaks, then get the adi Trefoil T-shirt that starts at Php1,395. Just like its flashy Superstar counterpart, the matching “Diamond Pack” T-shirt also features 409 Swarovski crystals that make up the iconic adidas Trefoil logo.

Another favorite would be the ObyO or the originals by originals collection -- the adidas' collaboration between adidas Originals and three of the world’s most unique and creative streetwear and fashion designers. Jeremy Scott, Alyasha, and Kazuki have each created a mini collection of groundbreaking adidas Originals apparel and footwear products for men and women. ObyO is exclusively available at Theodore’s the Store.

Coinciding with the re-opening of the adidas Sport Performance store at Power Plant Mall in Rockwell was the launch of adidas by Stella McCartney Spring/Summer 09.

Here's what to expect from dear Stella:

The new spring/summer 09 range continues to re-define and challenge traditional sport silhouettes with the new collection featuring sheer, lightweight performance fabrics and constructed design features taking inspiration from Atlantic sailing adventures in the new Gym Studio range and ornate English Edwardian petticoats and nightwear in the prints and cuts of the Tennis line. This season, the best-selling Running range mixes energetic and bold block colours with sheer, futuristic lightweight fabrics with drawstring detail to create gathering and volume for stylish, sophisticated silhouettes.

Alongside this season’s latest Gym Studio, Tennis and Running collections, the range continues to offer the categories Golf, Gym Yoga, Gym Dance, Swim and Cover Ups.

I bought a couple of pieces from the first collection that Stella McCartney did for adidas, and up to now, they still look so good! I actually use it more as casual wear than sportswear though, haha. But its super worth it! Get your Stella fix at the adidas Sport Performance store, Power Plant Mall, Rockwell.

1 comment:

Adidas Golf Shirts said...

60 years of class and brand, i love adidas for ever:)

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