Wednesday, April 12, 2017

You'll Bring this Doughnut Everywhere

When Vida Co first told me that they were bringing in Doughnut Bags from Hongkong, I was like, "Hey, that's going to be great for school kids."

The colors were fun, it had lots of nifty compartments for pens, phones, laptops, water bottles - it just made a lot of sense to have one.
This is the Montana Mini, it can fit an iPad, water bottle, wallet, mobile phone, a fold-up umbrella, a sweater, a scarf, sunglasses, a book, with room for more!

This is the Toast, you'll never have to dig around for a pen or lose your coin purse inside the black hole that is your bag anymore

Presenting their bestselling Macaroon, it can fit your 15" Macbook, plus phone, earphones, coins, notebooks, books, and so much more

A whole lot of sense. Even if I wasn't a student. Even if I haven't really been using backpacks as much as I used to.

More so when I saw this blush colorway, better known as the Rose in Macaroon. It was love at first sight.

But then, this Mini Montana looked so minimalist, streamlined and clean. I was hooked.

From a nonchalant, "Oh how cute!" I found myself gushing - in a, "Grabe, I need to have one! I can't sleep if I don't have one!" sort of way. And that's rare these days ha, because I've done Konmari na.

I found a happy compromise in this Mini Montana in Rose. Which I excitedly used for our trip to Taiwan and easily fit not just my stuff, but Xavi's rain jacket, Berry's stickers, a folding umbrella and some pens I picked up at Eslite, with space to spare.

The next day, I changed into my usual leather travel bag, which I have been using for our travels for the last couple of years na,

...but I found myself spoiled with the lightweight Doughnut that I eventually transferred my stuff back into the Mini Montana even if the leather bag was more bagay with my outfit. That's how practical Doughnut is!

In fact, it's so practical that my cousin Thea shares that not only did she and her boyfriend Gab use it for their beach trip, they've kept on using their bags even now that they're back in the city. It's really meant not just for play, but for work as well!

Photo credit: @theaderivera on Instagram

For the complete Doughnut lineup, visit The bags are also available online at Zalora, and at Rustan's Makati, Rustan's Shangri-la Plaza, and at Paez Ayala Malls the 30th.

For more about Doughnut, visit @doughnutphilippines on Instagram and Doughnut Philippines on Facebook.

Wednesday, April 05, 2017

Gear Up & Explore with Paez and Doughnut: Part 3

No explorer sets off without doing prior research, and so after procuring supplies, the teams were sent off to National Bookstore aka the Adventurer's Research Camp at the mall basement to look for books on Argentina and dessert cookbooks.

The challenge soon turned physical, and teams had to maneuver a soccer ball through cones, then hula hoop and jump rope their way to the finish.

Not without stopping for refreshments at Pure Nectar by Rustan's Supermarket at the basement, before heading back to base camp, of course.

What did the guests get out of completing their challenges, apart from discovering how perfect Paez shoes are for exploring? They each get to bring home the Doughnut backpack of their choice!!

I'll tell you more about Doughnut in another post! ;)

Paez shoes and Doughnut bags Gear Up and Explore event was made in cooperation with Ayala Malls the 30th, National Bookstore and Pure Nectar.

Shop Paez shoes at Level 3, Trinoma, Level 1, Market! Market!, G/F UP Town Center, G/F, Ayala Malls The 30th and Rustan’s Dept. Stores. Shop online at or visit them at Follow them on Instagram at @paezph and post with the hashtags #explorewithpaez and #paezph.

Shop Doughnut bags at Paez at Ayala Malls the 30th, Rustan’s Makati, Rustan’s Shangrila, Swim Boracay and Stand n’ Stride in Cabanatuan. Shop online at or visit them at Follow them on Instagram at @doughnutphilippines and post with the hashtags #packyourdream, #doughnut and #doughnutph.

Tuesday, April 04, 2017

Gear Up & Explore with Paez and Doughnut: Part 2

Hosted by athlete/businesswoman/model Amanda Fernandez, who also happens to be my distant cousin, she got the guests to group into teams...

First team at the scene: Alex Castro, Amber Folkman, Anna and Arielle Escalona

Coleen, Tina and Karla unpacking their Doughnut backpack and checking their exploration provisions

and sent them off to their next challenge at the Cinema lobby, at the top most floor of Ayala Malls The 30th.

The challenge? Finishing a tub of popcorn at the Pop Stop: 

After which, teams were sent to a shopping expedition at Rustan's Supermarket at the basement.

The challenge? Buy 3 Doughnut ingredients with only a budget of Php100!

Sounds impossible, but happy to share the teams all fulfilled their task with ease. Look at Dexter, Andie, Karla and Lexy still all smiles after completing their supermarket challenge.

As it turns out, this was only a warm up!

To be continued...

Monday, April 03, 2017

Gear Up & Explore with Paez and Doughnut: Part 1

In all the years I've attended mall based events, I thought this was the most unique and interactive  I have been to ever!

Paez, a footwear brand that has its roots in Argentina, and newly launched Doughnut Bags from Hongkong together kicked off 2017 with their Gear Up and Explore Challenge, where they got their guests to form into teams, explore the newly opened Ayala Malls The 30th in Ortigas, and overcome challenges wearing their super comfy Paez shoes, their exploration supplies neatly packed inside the team's Doughnut backpack.

The most popular backpack style by Doughnut, happens to be Macaron! Easy to remember when there's a doughnut and macaron buffet to nibble on. Tell you more about the brand in succeeding posts ;)

Of course, there are also empanadas from Argentina. A Paez event is never complete without baskets of them to munch on!

With a series of challenges to complete, most of the guests understandably started off feeling overwhelmed. Especially since the first challenge happened to be the hardest. Choosing a pair of Paez shoes to wear throughout the afternoon!

Look at Amber, Anna, Alex Karla and Trina pondering deeply.

I think the most time spent on the entire challenge was spent choosing their shoes alone!

To be continued...
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