Tuesday, February 09, 2010

Furla Spring/Summer 2010 Ad Campaign

Furla seems to have taken the road less traveled by choosing Sissi, an Italian artist and winner of the 2002 Furla Art Award, to be the face of the new Spring Summer 2010 advertising campaign.

Instead of getting a model or a Hollywood celebrity to represent the brand, Furla chose Sissi, who believes "the body is the real testimony of the soul of her artwork". Judging from the preview shots of their latest campaign, I wouldn't have realized Sissi wasn't a modeling pro.

The campaign was shot by the talented photographer Francesco Carrozzini, whose images perfectly interpret Sissi’s strong personality and the brand’s values in a unique and artistic way. The print campaign is developed in four images across single and double pages and it will be launched worldwide mid-January 2010.

In the Philippines, Furla is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, and Shangri-La Plaza Mall.

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