Monday, May 20, 2013

Feiyue in Manila

Photo by My Mom Friday's 6 year old daughter M, galing! 

The sneakers above are my Feiyues (pronounced Feî-yué) and I love them! Not only are they stylish, they are super comfortable too! I remember seeing a guy in the Singapore MRT back in 2010, that's 3 years ago, wearing this exact same pair and I wanted one at first sight. I thought they looked cool in a classic, old school kind of way.

Feiyue sneakers have an interesting history. As the name suggests, it has Chinese roots. Feiyue literally means "Flying Forward" and it has done just that, transforming itself from a lowly cloth shoe in the 1920s worn by martial artists and athletes to a global brand today, backed up by a group of French sneaker enthusiasts.

Ruby Gan's son Ralph tells me Feiyues are known as shaolin shoes

To understand how progressive the brand has become, imagine this. From shaolin shoes, they moved on to a Feiyue x CELINE collaboration in 2008. And the sneakers looked pretty cool, pre-Phoebe Philo at that. (Philo only came on board as Creative Director of Celine in 2008 and presented her Pre-Spring 2010 debut collection in 2009 - MFO's note).

The Feiyue x CELINE collaboration from 2008

From this first collaboration, Feiyue went on to work on artistic and graphic projects with Shin Tanaka (Japan), Stereo Japan (France), Steph Cop (France), NSDQ (Hong Kong), CASIO and agnès b.

Feiyue x agnès b.

Feiyue landed in Manila in 2011. The same year the brand launched in Australia and New York. But it was only recently that Feiyue Manila opened their showroom in Greenhills, at Sekai Center.

  Xavi & me at the Feiyue showroom with L to R: Janice, Jaycee, Kris, Michelle and Jenny

My friend Janice's cousin Jaycee Dee invited the SoMoms over and we got to look at the styles they brought in...

Plus a sneak peek of the new Fall 2013 collection which should arrive in a few months. Can I just say I love the kids line? Totally adorable! The high tops? O.M.G.

I want to get this for Berry

I want to get this for Xavi

Can we get a collective squeal? Eeeeeeeeeep! Too too too cute!

Of course, I am getting myself a pair of this mid-cut origins too, as seen on Janice and Jaycee:

The mid-cut origins are also part of the Fall Collection and I am getting antsy waiting for all these new styles! Hurry up Feiyue and Fly Forward to the kiddos and meeee!

Feiyue is available at Rustan's Alabang Town Center, Makati and Shangri-la, and at their Greenhills showroom: Unit 104 Sekai Center, 368 Ortigas Avenue cor Madison Street, Greenhills, San Juan.

For more information and updates, like Feiyue on Facebook:
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