Thursday, August 08, 2013

SM Babies Launches Organic Collection

You know something special is up when you get invited to a luncheon at Aria, magically transformed into an indoor garden of sorts, full of greens & fresh blooms:

And special it is. Because it was the launch of SM Babies new Organic Collection.

"Organic living has become very popular in other countries for a reason," say Jo Dy Juanco, Vice President for Children's Fashion Management Corp. "For us, this step is more than just following a trend, it's keeping with our commitment to provide the best for mothers beginning with their babies."

SM Babies tapped celebrity moms and role models of sustainable living Amanda Griffin Jacob and Nicole Hernandez de los Angeles to become spokespersons for their new organic line for babies.

"Organic is always best for clothing. It's important because you don't want any of these chemicals getting absorbed by your skin," says Amanda.

"Organic clothing is a nice option. I would like to expand my son's closet with that. It's better on your skin, better for the person, better for the environment. You buy one thing, and it helps so many people." shares Nicole.

Nicole and Amanda with Joy Dy Juanco of SM Babies

Composed of 100% organic cotton containing no toxic residue from plant pesticides, herbicides or processing compounds, the collection of ultra-soft, hypoallergenic bibs, rompers, cloth diapers, onesies, beanies and bath robes keeps babies snug and comfortable with no worries about irritants.

Going all-natural or at least, living green, is a lifestyle choice. Ensuring our family's well-being is not just about the food we eat, or the materials we use for, in and around the house, but also in the clothes we put on our backs too.

While anything organic is often perceived as pricier in all categories, it is great to know that SM offers affordable options for moms who want the best quality organic clothes for their little ones.

The SM Babies organic collection is currently available under SM-exclusive brands, St. Patrick and Tiny Tummies at SM Stores nationwide.

1 comment:

Meikah said...

I'm happy to know that SM Babies continue to improve their products. Many moms who are watching their budget will benefit from this. :)

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