Eye Society Eyewear 2013 Presentation

Branded Lifestyle Inc's most recent eyewear presentation was pretty special this season. 

For one, it was held at Eye Society, easily THE place to go to if you need to go for vision testing, pick up a new pair of frames, or browse through their collection of luxe eyeglasses and sunnies. 

Which is exactly what I did with my equally eyewear crazed friends Karrots and Jackie.

Char Siason of BLI and her team walked us through the collection, arranged into four trend themes.

First up was Printed Matters, which as you can guess, was all about printed and textured frames.

We had fun with this bunch. Playful, colorful and definitely not typical.

Tory Burch graphic print sunnies

Dolce & Gabbana lace sunnies

trying on the lace Dolce & Gabbana sunnies on for size, Jackie & Tita K in tortoise shell frames

more Tory Burch graphic print sunnies

Dolce & Gabbana Stripes

Stripes matched my outfit!

High Tea is very feminine & girly.

The highlight of the collection being Dolce&Gabbana's Flower sunnies with resin-molded flowers screwed onto the temples.

Zee how gorge? Like I said, it's screwed on so these won't fall off. Unless your five year old plucks them out deliberately. Ahihi.

Ahhhh, Black is Back. But did it ever go away?

Those Prada Baroque sunnies that sold like hotcakes? Reincarnated this season as Mimimal Baroque, with eyeglass frames in this shape.

Geo Future was an unexpected fave! I've always thought I was into the classics...

But I found myself spending a lot of time trying on the frames here. I particularly liked the Prada Poeme sunnies.

So runway and conceptual! Like my eyebrows sprouted flowers. Well, I ended up getting the Prada Poeme in black. Because once you go black...it will go with most of your outfits, divah?

Plus, you've got to check out the Miu Miu Rasoir. It's like a razor blade cut through the bottom part of the frame, hence Rasoir.   As Ronn Wong of BLI says, its a fancy word for razor. Razor...Razoir... Rasoir!

And btw, Rasoir is Riri approved!

Look for these frames and sunnies at Eye Society, LS Pascual, Sarabia Optical, Adora and The SM Store.

Eye Society Avant Building

48 Jupiter Street cor Mars Sts

Bel-Air Village, Makati

Eye Society SM Aura Premier

3/F SM Aura Premier Mall

Bonifacio Global City, Taguig

Eye Society 32nd & 5th Bldg

32nd & Fifth Avenue

Bonifacio Global City, Taguig