Thursday, March 06, 2014

Discovering the New ESSENCE of PANDORA

Last week, I attended the launch of the PANDORA ESSENCE Collection, and I loved how PANDORA has again given new meaning to jewelry, which is something often associated with indulgence or ostentation.

Because let's face it, more often than not, jewelry is not only associated with memories, but also with price or value. Or is it just me? Ahihi.

But really, they are not just pretty things that express our/the giver's tastes and preferences. The fact of the matter is, more than accessories, they can also be seen as status symbols. Our jewelry collection is somehow an indication of what our ancestors were worth if we have heirloom pieces in our safe, or what we can afford, if we are investing on our own.

PANDORA's newest line, the ESSENCE Collection, deviates from that line of thinking and is meant to be "an embodiment and emotional expression of our inner values."

More than just a pretty trinket, it takes on a deeper meaning and represents the values that we hold close to our heart, and remind us of what is important to us - be it health, prosperity, strength or joy, or all four, or more.

The collection features a slender sterling silver bracelet with an accompanying assortment of 24 delicate hand-finished sterling charms, each representing a personal value

According to PANDORA’s Chief Creative Officer, Stephen Fairchild, the “ESSENCE Collection is defined by women to inspire women”. In fact, in coming up with this product line, he challenged the Design Team to create a new concept that has a different overlying theme – something that depicts not of moments but of meanings.

These meanings are depicted by charms which represent passion, freedom, hope, happiness, confidence, faith, health, peace, compassion, trust, stability, energy, love, courage, wisdom, wellness, prosperity, loyalty, positivity, balance, respect, joy, honesty and strength.

The charms slide effortlessly onto the special Essence Collection bracelet, and are secured in place with the innovative patent pending flexible silicone grip built inside the sterling silver core of each charm.

Because the ESSENCE Collection hopes to inspire women to express their true selves, for the Philippine launch, PANDORA has chosen four inspiring women who are the embodiment of the values of prosperity, wisdom, love and passion.

For Amina Aranaz-Alunan, social entrepreneur/designer and co-founder of School of Fashion and the Arts (SOFA), “Prosperity is having a dream, a goal, a vision, and being joyful while working to achieve it”.

Harvard-educated lawyer, Atty. Karen Jimeno-McBride defines wisdom as “acknowledging that you don’t know everything. It means you are always open to learning and continually growing”. Karen believes that in order to gain wisdom, one should be open to learn from others and their experiences.

Model/Host/Fashion blogger and the recently engaged Kim Jones, enthuses,  “For me, love is eternal. It is a universal language, and nurtures us and allows us to grow by doing things that we are passionate about”. Kim also puts equal importance to faith as part of her life. For her, faith is the firm foundation under everything worth living, and without it, she wouldn't be the woman she is today. “I believe that love and faith work hand in hand. These values influence me in making decisions,” she says. 

"Passion is dance, it's my commitment and my intense love for classical ballet which is the strictest form of dance," shares prima ballerina and nominee for National Artist for Dance Lisa Macuja-Elizalde. 

Her passion continues to spark hope for the young generation through Project Future Ballet, a scholarship program founded to make ballet an option for a way of life and a profession for talented young people who do not have the means to learn ballet. The foundation aims to provide bright futures and breadwinners for families, starting with training in classical ballet supplemented with equipment and nutrition assistance for the students. 

I think PANDORA has chosen their ambassadors in a very inspired manner, because all four women are truly the embodiment of their personal values.

Rochelle Romero-Mangila – Publicist, Pandora Philippines, Kim Jones, Atty. Karen Jimeno-Mc Bride, Emerson Yao – Managing Director for the Lucerne Group of Companies, Lisa Macuja-Elizalde, Amina Aranaz-Alunan, Tricie Legarda – Sales & Marketing Head, Pandora Philippines & Riza Torres – Head of Marketing, Lucerne 

I have always looked up to Lisa Macuja as a young girl, because I am a frustrated ballerina and for her to use her passion for dance to benefit the less fortunate makes her a hero in my book.

Dada knows Karen through the Harvard Law Club, and I have met Karen once, and while she is known for her beauty and brains, she has no yabang or airs at all. She is soft-spoken and charming, it's no wonder she has become such a sensation even outside the law profession.

I have had the pleasure of sitting next to Amina and Kim at separate occasions and apart from being gorgeous and awe-inspiring in real life, they are just so nice and fun to talk to. The kind where I felt like we ended the evening as friends, because they are just so gracious and genuinely kind. I mean really, Amina & I exchanged cellphone numbers and Kim & I followed each other on Instagram levels! Diba, how can you not love them? They're seriously beautiful inside & out!

I really have to say a huge thanks to my Instagram friend Angel Jacob, who hosted and invited me to the media launch and serendipitously re-connected me to my childhood friend Rochelle Romero who happened to be the publicist for PANDORA.

I have always been a huge fan of Angel, way back when I was in grade school (we were school mates for a time and yes, she's been a cool girl ever since she was 12) and being with all these inspiring women in one place for the PANDORA ESSENCE Collection was an experience like no other. Thank you Angel, my Positivity twin!

Yes, Angel & I both chose the Positivity charm, which is the first ESSENCE charm I picked for myself. Because I am positive that I will be adding more to my bracelet! I want to embody Joy, Wisdom, Respect and Health too, heeheehee.

The PANDORA ESSENCE Collection will be available in PANDORA stores this March 2014.

PANDORA is available at Greenbelt 5, Glorietta 4, Bonifacio High Street Central, Newport Mall (Resorts World Manila), Shangri-la Mall East Wing, The Podium, Elemento in Aura Mall, Megamall Expansion, and Century City Mall. 

Which values are you going to be wearing?


PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 70 countries in six continents with over 10,300 points of sale, including 900 Concept Stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people worldwide. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA’s total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information, please visit

Photos courtesy of Ramon Tan Mangila of Pix Republik Studios.


Lalaine juan said...

I want an epson picturemate and labelworks to help me creatively organize and tag milestones of my kids' album. Perfect for ofc giveaways too!
Lalaine juan

Marilyn Go Alcantara said...

I WANT AN EPSON PICTUREMATE AND EPSON LABELWORKS because it would be nice to finally have all the kids' stuff properly labeled and organized!
Marilyn Go Alcantara

Tey Read said...

“I WANT PICTUREMATE AND LABELWORKS to organise items for home & work & to prove if product is good and to further promote it if it certainly is.

Aliz G. said...

I WANT PICTUREMATE AND LABELWORKS because this is an amazing products that suit in all of my hobbies.

currant7 said...

I WANT PICTUREMATE AND LABELWORKS so I won't have to individually print on sticker paper and cut-to-size labels for my son's notebooks, home containers and food storage containers for organization. I like also the fact that there are other options like printing on ribbon and iron-on for cloths labeling. Amazing stuff!!!

Cheryl Chan

Marites said...

I WANT PICTUREMATE AND LABELWORKS because it would help me be more organized with my kids, home and company stuff. Hope to win :)

Michelle said...

I WANT PICTUREMATE AND LABELWORKS because I want to label my creations like infinity scarves, cloth jewelries and soon baby clothes. I know it will add class and personality to my craft. This will be a dream come true for me!

Michelle Huab

Earlene Sarmiento said...

I WANT PICTUREMATE AND LABELWORKS because I want to personalize and organize my things with this awsome products.I do really like and love it!

ely tan said...

I want picturemate and labelworks because i love to organize stuff and this will be a big help to me. Also, my children will enjoy using it to personalize their toys and school stuff. :)

Ely Tan

Kimberly Cruz said...

I want picturemate and labelworks because I want to keep and cherish my memories as a teenager so when I grow, i will look back at the things I am doing at this moment. As a student too, preparing for my college exams, organization will help me have a clearer mind and possibly better results.

Kim Cruz

CruisinMomhood said...

I WANT PICTUREMATE AND LABELWORKS so I can finally organize our medicine box, legal documents and bills. Also, these gadgets will help make my scrapbooks look wonderful.

Belle Delos Reyes

Ma. Theresa Lim said...


A constant traveller and a mother of three, you could just imagine the chaos that goes on in our daily lives. The labeller provides ease and a sense of order of things when we do travel
as we make sure the kids' needs are in mind. We capture great moments
while away from home through gadgets while being away. Thanks to the
picturemate, we are able to relive them even when the moment's gone!
Moments that become great memories that will last a lifetime. The kids
will get to reminisce of these priceless mementos that not only exist in
the digital world but in a collection of wonderful photos.

Ma. Theresa Lim

Maria Teresa Sotto-Ramirez said...


Because I have 3 school age kids. They always have performance task to do that these two easy and helpful gadgets will save our time and most of all come up with a creative and fun stuffs. At home, I can label their shoe boxes for their convenience. Finally organize our travel photos for them to flashed back our happiest vacations.

leirs said...

“I WANT PICTUREMATE AND LABELWORKS because my daughter and i love to scrapbook together and we would love to make stickers together. It is also for my OC daughter who loves to label everything that she owns.

Leira Pagaspas

Lorac Gregorio said...


My 'not so little' sister is getting married this April. They plan to have a photo booth in the reception area as part of the giveaways for the guest and relatives and I know that this is such a great addition to commemorate such a joyous occasion for my sister. I could just imagine all the great pictures that we could print or maybe all the weird and funny labels that the guest will make.

Carol Gregorio

Lorie Mae Sim said...

I want picturemate and label works because I am a selfie addict who wants to have the most memorable picture printed, anytime and anywhere and as a college student, I really need to organize my stuffs with additional coolness of labelworks!! <3 :)

Lorie Mae Sim ~

Lorie Mae Sim said...

“I WANT PICTUREMATE AND LABELWORKS because I am a selfie addict who wants to have the most memorable picture printed, anytime and anywhere and as a college student, I really need to organize my stuffs with additional coolness of Labelworks!!" <3 :)

Lorie Mae Sim ~

Kristin E. said...

I want picture mate and label works because I am really an organized person and as a future pre-school teacher, it will help a lot in decorating my future classroom and it will really help in making cute and interesting instructional materials for my future students. :)

Kristin Esber

nica villegas said...

I WANT PICTUREMATE AND LABELWORKS because I so love to take pictures and having my own photo printer at home could really save me more money instead of going to photo studios just to have high resolution printouts. And I want the Labelworks because I want to give it to my dad who's so old school and still uses the typewriter to make labels for the tons of folders and paperworks he uses for work. He doesn't know how to use the computer cause he says it's too complicated for him and so maybe the Labelworks would really work for him since it's simpler to use and you could print immediately without fuss. :) Thanks!

Danica Nicole Villegas

Mitzi Lazaro said...

I WANT PICTUREMATE AND LABELWORKS for myself because I have come to love the labelling machine of my sister from another brand... so I want one myself so she will stop nagging me about having to finish all her tapes! And, the best part would be I can also share with her the Labelling machine if I win because hers doesn't have a capability to print on fabric and the Epson LabelWorks LW300 does!!! Yay!!

Mitzi Lazaro

Myra Togonon said...

I WANT PICTUREMATE AND LABELWORKS because I am planning to start a hobby/part-time business this summer which involves crafting and invitations etc. You inspired me when I saw the ribbons! I want this because frankly I do not have the capacity to buy one for myself because I know this is expensive. And as a student, my budget is very limited. Winning these will be a big help, since I am saving money and allowance for the next semester. Thank you so much! :))

Myra Togonon

Yhie Nocasa said...

"I WANT PICTUREMATE AND LABELWORKS! It will be a big help for a stay at home mom.. If I win this I can have my own business at home.. In that way makakatulong din ako kay hubby for extra income.. For sure it will be a big hit sa darating na pasukan and for my personal use.. I love to decorate and make an invitation.. Mae-enhance lalo kung merong akong Picturemate and Labelworks. :D

Lorielyn Nocasa

Tiffany B said...

I WANT PICTUREMATE AND LABELWORKS because most of our picture frames at home still have the original photos (read: NOT US!) since i rarely have the time to have them printed by photo developers. On Labelsworks, we don't have a printer at home and i realized that most of my printing needs (children's books, church-related activities) will be answered by Labelworks. I am praying YOU and I will win :) - Tiffany Baura (

cutieissa said...

I WANT PICTUREMATE AND LABELWORKS so that I can print my photos asap
and work on my Project Life pages on time! Also, I’m a labeling freak so
LabelWorks will be awesome to have as well! :)

Melissa Elbanbuena
melissa.elbanbuena AT

Rozelle Reyes said...

I WANT PICTUREMATE AND LABELWORKS so that as I grow up and learn new things, I could save these memories with art! I also want to document beautifully whatever there is in our lives, my family and me, for my parents aren’t getting any younger anymore. Cherishing these moments wonderfully would be the greatest thing I could give the future generation of our family to come.

Rozelle Reyes

B Palado Montilla said...

I WANT A PICTUREMATE AND LABELWORKS so that I could label everything in the house! I get so bothered that none of our storage stuff here at home dont have any labels and the Labelworks will be perfect to remove that irksomeness I feel! The labelworks will definitely fill that void. HAHA!

Ernest Montilla

Cham C. said...

I WANT PICTUREMATE AND LABELWORKS because I wanna label all my booksssss! :)

Mary Joy Cayton said...

I want a picturemate and labelworks para maayos ko na ung scrapbook ni baby and since i'm a new mom excited ako mag collect ng pictures ng bonding namin buong pamilya! And it's a big help to organize things ng may mga labels.

Mary Joy Cayton

Mav Galang said...

I WANT PICTUREMATE AND LABELWORKS because I want to print family photos and post them on our empty walls and organize the pantry of our new home! - Ma. Victoria Galang ( )

Rea Cultura said...

I WANT PICTUREMATE AND LABELWORKS so I can organize my life :)

Istin Dizon Paigna said...

“I WANT PICTUREMATE AND LABELWORKS because I want my art/craft/project making easy peasy. Since I am a mother of 2 school kids, I always get to work and help them with their school assignments and projects. I am bad with decorating, designing or art as a whole that's why with these Epson gadgets, I would now look forward doing all those projects with a huge smile on my face! :) "

Maria Christina Gumatay

Bianca S. Reinoso said...

I want Picturemate and Labelworks soooo much that i joined an online promo for the first time ever! I am obsessed with documenting, labelling, and making all things pretty especially for my 12month old daughter. These gadgets will surely keep me busy and organized for a very long time, they'll surely be my best friends haha!

Bianca Santiago - Reinoso

Halo Philippines said...

I WANT PICTUREMATE AND LABELWORKS because these are nifty tools for a modern mom to document and organize every aspect of her life. The picturemate can be my best friend in preserving memories, while the labelworks can serve as my go-to gadget in making sure stuff are organized and properly labelled.

Ivy Lim-Esteban

Amihan April Almarinez said...

“I WANT PICTUREMATE AND LABELWORKS so that when I use picturemate I can make fast picture print out , rather fast that upload it in the net,it capture every milestones and special moments easily without any hassle on what to click on, its so easy to used, while labelworks will definitely a great help for labeling things in a cute ribbon and organized things more easily, This Epson Products are surely one of the best tools must have in every household. I will surely enjoy and love to have this both.”

Amihan April Almarinez

MamaMia said...

I am a crafter mom and my stress buster is when I do art and crafts with my kids. So, we have done a LOT and I have taken photos of their artworks in paper, doodle art and different crafts we have done - Because, the real ones get torn, ripped or end up in the trash. I want a Picturemate to easily print and document each of the artworks we did together and file them on photobooks and labeled by the age of the child (I have 3 kids, age 9 and twins-4 years old). The Labelworks is perfect for labeling each of my 3 kids' folder collection of their artworks. These are memorable art that gets broken or torn so easily. I keep all these photos and hope to organize them as I plan to give it as a gift for my kids on their 21st birthday. :)

Mary Jane Dionela Quintana said...

I WANT PICTUREMATE AND LABELWORKS so that I can use this on any occasion. I will have the pictures printed right away as gifts/souvenirs to guest.

Mary Jane Dionela Quintana said...

I WANT PICTUREMATE AND LABELWORKS because I personally think this is the best instead of renting a photo booth. I can use this to give out pictures right away to guest and family members! Perfect for souvenirs and scrap booking!

Related Posts with Thumbnails