One Million Clean Toilets Movement with Domex

On November 19, 2014, Domex and Unilever will be celebrating the 4th year anniversary of World Toilet Day.

It may sound like a joke to most, but in impoverished communities, clean toilets are a cause for celebration.

According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene. 

“This video should serve as a wake-up call for most of us. The little things we take for granted, like having a clean toilet, could mean the world to others and could definitely help save lives,” says Dennis Chua, Domex Brand Manager. 

Watch, and better yet, join the fight for clean toilets, HERE.

Community welcomes arrival of clean toilets in “Fiesta” video 

It’s a scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration.

But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight—a new, clean toilet facility. Aptly titled “Fiesta”, the Domex video, produced by Unilever Philippines, is available on Youtube and shows how underprivileged Filipinos welcome the “arrival” of clean toilet facilities in their communities.

“The video aims to make people realize the value of a toilet which most of us, unfortunately, take for granted,” said Dennis Chua, Domex Brand Manager.

The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. 

Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines. 

“By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities,” said Benjie Yap, Unilever Foods and Home Care Vice President.