Thursday, April 09, 2015

When Chic Hits The Fun

We all live such busy lives, that sometimes the lack of time takes the fun out of shopping and dressing up. 

Thankfully, online shopping keeps me sane. It's a great way to de-stress, and even the mere act of browsing online late at night, when everyone in the entire household is asleep, is so relaxing. 

So when Chin Joson of Chicify invited me to be part of Chicify's re-launch, it felt like a siren call. So enticing, and yet potentially dangerous. It was like walking into temptation central.
In a Chicify bib tunic, during our shopping party. One of my fave easy, slip-on pieces

For one, our goal was to fill Chicify with brands and products we would personally vouch for. Great finds, curated selections, so you don't have to sift through shit.

Second, Chin and I got to design the clothes we've always wanted to wear, but couldn't find elsewhere, or at least, at pocket-friendly price points. 

Third, we had a ton of criteria: The clothes we make had to be easy to slip on, comfortable, and made from quality fabrics. 

But they also had to fit well, and had to have the ability to make us look like we made an effort to dress up, even if it only took us five minutes to get dressed.

True enough, I ended up buying most of the clothes we designed for Chicify. I'd try them on and fall in love, and never want to let go. Maybe it's self-love? A subjective appreciation of our work? Or healthy narcissism. I don't know. All I know is, I can practically live in these clothes, not just this summer, but the whole year round. 

1) The best-selling Chicify culottes. We are obsessed with culottes. Obsessed.  They're just so easy to wear, makes us look instantly stylish, and is so perfect for summer. This is version 2.0 and we've had to re-stock this because the initial batch sold out quick! Currently available in white...

and chambray.

Instead of wearing jeans, I'd wear these chambray culottes, and they're just so perfectly breezy! My friend Maymay says she loves to wear this to work, especially during summer, because it is so forgiving in this heat. Let's put it this way. Culottes vs Skinny Jeans under the scorching summer sun. What would you pick?

2) The Shirt Dress. It was love at first sight for my friend Karrots, that she wanted to buy the sample I had at home. I was planning to send it back to the office, but when Karrots bought one, and wore this exact same shirt dress with black wedge sneakers, I decided to keep it for myself. Ahihihi. When I spotted these old school Nike running shoes, BOOM! Bagay na bagay.

But pair it with pumps or ballet flats, and they're work appropriate in an instant.

3) The Painter Dress. Inspired by a painter's smock that you button all the way at the back, this is the everyday dress version. Rendered in navy linen and also in chambray, they look so mahal that it looked right at home at homme et femme in Shang. But mind you, it's just Php1,699. Where to find a heavy linen dress for Php1,699 pray tell? At Chicify, saan pa.

4) The Donya Dress. Technically, it's called the Tunic Maxi, but once worn, it has this magical effect of making me look tall, and Donyatique.

If a dress can make you look like you lived in a private island 165 out of 365 days of the year, or at least in a rambling house with a huge pool and a cabana on your sprawling backyard, you've got to believe in magic.

Lucky for you, I don't need to tell you how you and this magic dress can find each other. In a world that's full of strange brands, you've only got to believe in magic. Something's stronger than the moon above. 

Because it's magic when you and Chicify fall in love.

Promise. Cross My Heart. I don't want to die, but lightning strike me for telling a lie.

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