Wednesday, August 19, 2015

John Lewis at SM Home

British retail institution John Lewis finally makes its way to our shores, by way of shop-in-shops inside the SM Home section of the Philippines’ own retail institution, The SM Store, as well as in Our Home.

The first of the shop-in-shops opened last May 2015 at the fifth level of SM Makati, followed by Aura Premier, Megamall, and North Edsa.

From L to R: Katie Jordan - John Lewis Head of International Development, Trevor Lewis-Deputy Head of Mission of the British Embassy in Manila, Jorge Mendiola - SM Retail President, Pascale Jimenez- SM Retail VP Business Development, Louise Jones - John Lewis Manager of International Development and Siony Yap-SM Home SVP for Operations 

Easily one of the UK’s well-loved stores, given its long heritage (it started out as a drapers shop in 1864) and wide reach, with 43 stores all over the UK, John Lewis is best known for its policy of “Never Knowingly Undersold”, which has been in use since 1925. 

British consumers consistently rave about their staff’s knowledgeable and informed service, the atmosphere of their stores, and best of all, the quality of their goods – which are not just from established brands, but from their in-house brands as well. 

Of the latter, John Lewis takes great effort to ensure products are sustainably made, or quintessentially British, if not both. 

To say that John Lewis is a trusted retailer is an understatement. Judging from feedback from folks who shop there, the common sentiment is excellent value for money, and they give their hard-earned loyalty in return.

That said, it is hard not to shop at John Lewis not only because they treat customers right, but also because the employees, called “Partners” are taken cared of.

Partners are generously entitled to a share of the profits earned each year, and how can you not love shopping at a store that rewards its people like so?

The shop-in-shops in the Philippines are the second international collaboration, following seven outlets inside South Korean department store Shinsegae, and preceding that of three branches that will be opened in Singapore department store Robinsons.

But back to the Philippines.

When you visit the John Lewis shop-in-shops at SM Home, expect to find high quality bed and bath linens and goods, tableware, and home accessories, such as mirrors, candles and photo frames. 

 Towels, a tick-tocking clock, a glass cloche and ooooh, love that brass mirror 

For all ye Kings and Queens of your own abode 

For decanting wine, or some tea, perhaps?

I had to restrain myself from buying stuff I don’t really need. But I eventually caved in because I couldn’t resist this pillow. I kept on taking photos of it, and when viewed up close, the fabric is just thick and gorgeous.

I also just had to get the round mirror with brass frame because it’s so hard to find mirrors that fit my aesthetic.

Prices are reasonable, with duvet sets at about Php10,000, throw pillows at Php2,500 and the mirror at about Php6,000. If you are looking to redecorate your room or spruce up your home, you need to go to SM Home and check out the John Lewis section.

You might as well take a stroll around the entire SM Home floor, because they have just about everything your home will ever need. From Japanese kitchen appliances to ceramic vases, matresses, even mason jars from Italy.

When SM says they’ve got it all, they really got it all!

About John Lewis:

John Lewis has been named Omnichannel Retailer of the Year in the 2014 World Retail Awards. Other awards received include Multichannel Retailer of the Year and Marketing Advertising Campaign of the Year at the Oracle Retail Week Awards 2014 plus Best Department Store at the Drapers Awards 2014.

On 1 January 2008, the Oxford Street store was awarded a Royal Warrant from Her Majesty the Queen as: “suppliers of haberdashery and household goods.” John Lewis Reading is also the holder of a Royal Warrant from the Queen as suppliers of household and fancy goods. Peter Jones in Sloane Square, Chelsea, which is part of the John Lewis Group, is the holder of a Royal Warrant to both HRH The Prince of Wales and HRH the Duke of Edinburgh as draper and furnisher.

Look for the John Lewis shop-in-shops within the SM department stores at SM Makati, SM Aura Premier, SM Megamall, and SM North EDSA. 

For more on John Lewis and SM Home, visit and Follow @smhome and @johnlewisph on Instagram.

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