Thursday, August 27, 2015

Physiogel Has a New Look!

Physiogel has a whole new look.

If you've been having trouble finding Physiogel at your neighborhood drugstore, this could be the reason.

While I still saw some Physiogel products in their old pink packaging at Mercury Drug in Shangri-la Mall a few weeks back, you might get a bit confused if you see these blue ones instead. It's the same Physiogel, in fact, even better! Scroll down and read further to know why ;)

Of course, the A.I. Cream and A.I. Lotion, the stars of this line of hypoallergenic products, as it seems to have a cultish following amongst my circle of my family and friends, is still pink.

The better to spot it my dears. I know many of you hoard it when you see this in stock. So remember this, mothers.

About the New Physiogel Daily Moisture Therapy Line:

The new Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier.

Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic, and is free from soap, preservatives, perfumes and colourants.

In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines. And what’s more, Physiogel is made more accessible to Filipinas across the nation as it is available in Mercury Drug Stores and other leading pharmacies and supermarkets nationwide.

About Physiogel Free in My Skin Movement 2015:

Dry and sensitive skin affects 60-70% of Filipino women, and impacts on their quality of life as they are unable to fully embrace living life to the fullest.

GSK’s Consumer Healthcare division and Physiogel, its flagship skin health brand, aims to help Filipinas and all women across Asia, to be free from dry and sensitive skin. Physiogel believes in freeing the strength in sensitivity. 

“Sensitivity is a source of strength for women, not a weakness to be hidden away. This powerful consumer insight compels Physiogel to passionately advocate the #FreeInMySkin Movement in 2015. The Movement also coincides with the debut of the NEW Physiogel Daily Moisture Therapy line,” reveals Justin Alejandro Lladoc, GSK Skin Health Senior Product Manager. 

The #FreeInMySkin Movement, now made more exciting by new additions with the introduction of the #FreeInMySkin website and Freedom List Challenge, is more relevant than ever because it is able to reach many Filipinas digitally across the nation. And because of its continuous success, from its conception in 2014, it has caught the attention of Mercury Drug. They too were encouraged to free many more Filipinas from dry, sensitive skin by making Physiogel products available across the country. 

“By the end of 2016, with its continued resonance with consumers, the Movement is expected to have rolled out to the rest of Asian markets,” Lladoc shares.

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