Tuesday, August 08, 2017

New Discovery: Colgate Active Salt

My mom used to tell me that her grandparents brushed their teeth and gargled with salt in lieu of toothpaste and mouthwash, and so every time we had tonsillitis, lost a tooth, had a toothache or had extra molars pulled, she would make us gargle with sea salt diluted in warm water. She swears it kills bacteria.

It sounds like a cliche, but there really is wisdom in going back to basics. After all, our grandparents came from a time when most of the items they used for health and wellness were more natural. So it is just brilliant for Colgate to come out with Active Salt, its first toothpaste that contains the natural goodness of salt.

You read that right, salt. As in, asin.

I've tried it, I've made the kids tried it, and it is just like the usual minty Colgate, just a tad salty.

Colgate Active Salt formula combines salt with calcium and minerals and with regular brushing, helps fight germs for healthy gums and strong teeth.

Developed after extensive consumer research, Colgate Active Salt addresses most Filipinos’ pressing oral health concerns. Its refreshing minty taste infused with natural ingredient of salt brings a unique brushing experience.

“Filipinos have a strong affinity with the traditional benefits of salt for oral care. Colgate Active Salt combines this natural ingredient with Colgate’s trusted formula. It is a unique and effective toothpaste perfect for the whole family to use for healthy gums and strong teeth, with regular brushing” said Mr. Danai Sirisuvun, Senior Product Manager at Colgate-Palmolive Philippines.

Colgate Active Salt is now available in leading supermarkets and sari-sari stores nationwide.

It retails in three sizes and priced as follows: PHP105 for 180g, PHP85 for 132g, and PHP25 for 35g (based on suggested retail price).

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