Wednesday, November 08, 2006

Fashionspeak 101

First things first, get the names of the fashion folks right! If you speak the lingo and speak it well, then that shows you've got the makings of a true blue fashionista! Now on to the lesson from the experts!

Here's how you should pronounce the names according to Cruz and Robinovitz of The Fashionista Files:

French names ending with "on" should be pronounced as "uuuhhh" as in "Louis Vuituuuhhh" and "Martine Sitbuuuhhh"

French words that end in "ier" are pronounced "eee-ay" with a strong a sound.

Issey Miyake is said like this: "i-(soft i as in "it")-sey mee-yah-ke...

Versace: "Verr-sah-chie" not "Ver-says" or "Ver-say-sss"...

The design label Loewe is not "low", but rather "low-ev-ay".

Designer Moschino is pronounced "mo-ski-no", not "mo-shee-no"

Hermes is not "her-meeez". It's "air-mez" with a hard si that sounds like a z.

Gaultier is "go-tee-ay". Not "gaul-teer"

...Zegna is said like this:"zen-yuh"

Byblos is "bee-blow-s"

Gianfranco Ferre is said with a heavy accent over the last e such that is sounds like "ferr-ay"

Etro is pronounced "ay-tro"

Cesare Paciotti, the shoe designer is said like this:"chay-sa-ray pah-chee-oh-tee"

Nicolas Ghesquiere is "nee-ko-lah ges-queer" (other quarters say gas-kee-ay some say guess-key-air)

You can also take some tips from Marie Claire's Maureen Dempsey:

This Singapore-born designer's name rhymes with "Zen" -- the antithesis of his opulently embellished clothes.

ANNA SUI \swee\
Maybe it was her cowgirl collection, but her surname did elicit the pig call "sueeee!!!" Think "sweet" sans the T.

AQUASCUTUM \ah-kwa-skew-tum\
As you'll remember from Latin class, this name merges aqua (water) and scutum (shield) -- and these British raincoats have lived up to it for well over a century.

BALENCIAGA \ba-len-see-ah-ga\
Today's head designer, Nicolas Ghesquiere \nee-coh-la guess-kee-air\, is also a mouthful. Rather delicious, he is, too!

BEHNAZ SARAFPOUR \ben-oz sah-rafpoor\
This A-list designer is simply "Behnaz'; her clientele -- mostly rich-girls in- a-hurry -- rarely have time to manage both her first and last name.

CESARE PACIOTTI \che-sah-ray pa-chotee\
We say ciao and get all choked up over his gorgeous footwear.

CHLOE SEVIGNY \sev-en-ee\
This actress/designer's muse is seven times a style icon.

DRIES VAN NOTEN \dreez van no-ten\
The first name rhymes with "trees", which is easy to remember: The Belgian scattered gold leaf through his fall collection.

HERMES \er-mez\
So, who's going to tell Tony Soprano that the formidable French house ne pronounce pas the "h"? The second syllable rhymes with "fez".

INEZ VAN LAMSWEERDE \in-ez van lams-veerd\ & VINOODH MATADIN \vihnood mat-a din\
Even seasoned fashionistas need travel guides to navigate the bumpy road through these photographers' multisyllabic monikers.

MARCHESA \mar-kay-sah\
Hollywood actresses are more than okay with what this London house offers.

MIU MIU \mew-mew\
No need to get into a catfight over it: Miuccia Prada's nickname is as easy to love as her funky secondary line.

MONIQUE LHUILLIER \mo-neek loo-leeyay\
Rumor is a lot of young actresses send their stylists over to pick up her glam gowns: Her name is a line many of them just can't learn.

NATALIA VODIANOVA \vo-dee-ah-no-vah\
She sounds like a prima ballerina and is grace personified on the catwalk.

PETER SOM \sahm\
Many a psalm has been sung to this young designer's heavenly clothes.

PROENZA SCHOULER \pro-en-za skooler\
"Schoul" rhymes with "drool" -- and you might over their fabulous fall 2006 collection.

RODARTE \ro-dar-tay\
This exquisite label's hand-stitching and beading attest to the art of fashion (but pronounce all three syllables).

She looks Scandinavian -- but doesn’t go by "yo". It's Jo-hansson.

SONIA RYKIEL \ree-kee-el\
We're really keen on her resort collection.

THAKOON \ta-koon\
Suppress the urge to pronounce this onenamer "tha-koon'. You wouldn't go out for "thigh food', would you?

TIIU KUIK \tee-you kweek\
Estonia exports models with impossibly long legs and impossibly short names.

TRASTEVERINE \tras-te-ve-reen-eh\
Italians believe all vowels are created equal: Give them their due.



Anonymous said...

Love this blog!!!

Let me add:

GIVENCHY -not jee-ven-chi, its, gi-van-shay

cd_mfo said...

Oh yes! Another tricky label to pronounce! Thanks for sharing!

Anonymous said...

i heard on the commercial, it goes 'zhee-van-shi

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