Friday, January 23, 2009

Adidas Originals Turns 60!

Who would have thought huh? Adidas has managed to stay current, fresh and so very now, I never would have realized the ubiquitous 3-Stripes will be turning 60 this year!

Last week was the press con for the adidas Originals 6009 House Party, scheduled for February 27, 2009, 7pm at Embassy. The House Party will kick-start a year-long celebration of Originality. Four other countries - Thailand, Malaysia, Indonesia and Singapore – will also host their respective local House Parties concurrently with Manila’s event.

At the House Party, guests will get to see the Spring/Summer collection Fashion Showdown featuring top models, style influencers, and celebrities who will show off "60 Years of Soles and Stripes" -- the anniversary range for both men and women, comprising of footwear and apparel products that have become timeless classic styles through the last six decades.

To get the party grooving, disco bunny and downtown NYC DJ Roxy Cottontail will be spinning behind the decks. This is one House Party you've all got to see!

For Spring/Summer 2009, expect the launching of different products. This includes the aforementioned anniversary range “60 Years of Soles and Stripes”, a Women’s Collection, and a new partnership with Italian pop icon scooter manufacturer Vespa.

Oh, and what's a celebration without a 20% discount on all adidas Originals products? For more details on the discount promo visit the adidas Originals Concept Store at Trinoma!

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