Monday, June 21, 2010

Kids Start Young at LITTLE BG

Hey, in case you missed my story on LITTLE BG for the Radar last Sunday, you can read it online here!

A couple weeks back, Berry, my sister Nicole and I went bright and early to Bergdorf Goodman, way before they opened (had the store to ourselves)!, so I can take photos of their newly launched children's section called Little BG (Thanks to Gracci of for editing my photos!)! So pretty! Here's a virtual tour!

This is what greets you as you step out of the elevator. The striking cream and ebony hallway leading to Little BG.

Pretty vignettes of dresses and girlish accoutrements!

The swim section filled with robes, cover-ups and of course, swimsuits!  The prints are too adorbs! So fresh and bright!

In the middle of Little BG stands this "tree".

Now, let's hear it for the boys. Love the playroom set-up!

Little BG has a comprehensive layette offering, complete with a Moses basket!

Little BG stocks Papo d’Anjo and Florence Eiseman, Bonpoint and Antik Batik, Philip Lim and ChloĆ©. The department also features exclusive collections from Le Guignol, Le Nouveau Ne and Bergdorf Goodman Collection, in addition to favorites such as Tartine et Chocolat, Little Marc Jacobs, Junior Gaultier, Baby Cz by Carolina Zapf, Loro Piana, Baby Dior, Hickey Freeman, Charvet, Vilbrequin, Isabel Garreton, Joan Calabrese and Petit Bateau.

Notwithstanding the impressive and well-edited collection, Little BG is simply just a delightful place! According to Jim Gold, President and CEO of Bergdorf Goodman, “LITTLE BG will reflect the style, quality and creativity for which Bergdorf Goodman has become known. We hope it will become a destination for exceptional children’s products.”

From what I've seen, yes moms, LITTLE BG is the place to train your kids to appreciate quality and thoughtful design. When you have the chance, bring them here and enjoy every time spent with them while it lasts. Next thing you know, the girls would rather shop at the second floor where the shoes are, and the boys would rather go the men's department across the street. Kids grow up in a New York minute.

LITTLE BG is on the seventh floor of Bergdorf Goodman, located at the corner of 58th Street and 5th Avenue, New York, NY.

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