Wednesday, October 06, 2010

Burberry Fall 2010

Burberry CEO Angela Ahrendts and Chief Creative Officer Christopher Bailey have transformed the once stodgy British label worn by British Naval officers (as well as being infamously affiliated with "chavs") into the fashion powerhouse it is today, thanks to a savvy re-hauling of its image (toning down on the tartans, etc) and a pioneering interactive advertising campaign launched last July 2010.

Read the Wall Street Journal's profile on Angela here. She is such an inspiration to women in business, and one of the most influential women in fashion today.

These days, Burberry's shearling coats and classic trench coats are still coveted by the stylish set, young and old. Check out the Fall 2010 collection:

Too bad I won't have an excuse to buy a winter coat this year. Pffft. As if I could afford a Burberry coat. Maybe a trench, on sale preferably, but what for? Ahhh, must plot a visit to the cooler climes.

In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Rustan’s Department Store Makati, and Shangri-La Plaza Mall.

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