Tuesday, October 19, 2010

First Look: Lanvin x H&M

- Marta Casadei, from Vogue Italia

A little taste for the fans of the French fashion house Lanvin, a symbol of elegance for 120 years, and the fast fashion Swedish chain H&M, who will be presenting the much-awaited Lanvin for H&M collection is just a few weeks. Sophisticated pieces at affordable prices that are already on everyone's wish list, despite the fact that nobody has seen the collection.

The advertising campaign that Vogue.it is revealing in a preview glimpse, was shot by the photographer David Sims. The featured women are three models and an actress: Natasha Poly, Tatiana Cotliar, Hannelore Knuts and Jane Schmitt, who appears in the online video that precedes the launch of the capsule collection and has already piqued the curiosity of fashion followers around the world.

The campaign was shot in Paris in late July and will be distributed around mid-November to the media, while the collection designed by Alber Elbaz will be in H&M stores on the 23rd.

That being said, I want all the LBDs here! Now, the big question is, how much will these go for? 

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