Hyper Conscious!

H&M is about to launch their Conscious Collection on April 14, 2011 and I super want!

The collection is made from environmentally – adapted and green materials such as organic cotton, Tencel® and recycled polyester but these pieces look anything but "eco" if you know what I mean. Super pretty, priced just right, and I am loving the old school Chloe-sque vibe!

My top picks? The eyelet dress,  brocade cocktail dress, Broderie Anglaise tops, and scalloped hem shorts. Kate Bosworth would so approve.