Sunday, September 03, 2017

Aerin Beauty Now in the Philippines

I first learned of Aerin Lauder from reading Vogue and Vanity Fair, plus seeing her in one of those now defunct New York society websites - more of the fawn-y Park Avenue Peerage than catty Socialite Rank. Because she's cool like that.

It is hard not to notice her. She's blonde and elegant. If Truman Capote were alive to day, he'd have named her one of his swans. 

But unlike the socialites of old, she's not only a tastemaker and philanthropist, she is a working doña.

The granddaughter of beauty visionary Estée Lauder, she continues to work for the company where she has held various executive roles, including Senior Vice President and Creative Director. Currently, she is Estée Lauder’s Style and Image Director. 

After all, who else can interpret that effortless elegance the company's brands are known for better than her? 

So it was not surprising that in 2012, she eventually started her own global lifestyle brand, AERIN.  Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With her passion for art, travel, fashion, and design, Aerin's own lifestyle serves as a focal point of inspiration for the brand. 

Itsie-Bitsie in Rockwell carried AERIN. My gorgeous leather sandals that I still wear to this day is from her Spring 2014 collection. I feel like a donya when I wear it, which is I think Aerin's point. The same goes for her scents, which I'll tell you more about below.

For Aerin, every piece by AERIN is created to make life more beautiful, with a sense of ease and refinement. Like my summer sandals which I got from Itsie-Bitsie in Rockwell in 2014 and now, from the AERIN scent and lotion which has finally made its way to Manila.

Because if we can't have her Hamptons beach house, then we can at least look and smell like we own one, heehee.

The AERIN Fragrance Collection launched in November 2013 with five distinct scents, Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine and Evening Rose, each evoking a sense of luxury, lifestyle and personal experiences.

In February 2015, the first parfum of the Premier Collection, Rose de Grasse launched in key markets. Two additional fragrances, Waterlily Sun (which is what I have - so dewy and fresh, even with a hint of musk) and Iris Meadow, joined the Fragrance Collection in November 2014, followed by Mediterranean Honeysuckle in February 2016 and Tangier Vanille in August 2016.

The AERIN Rose Collection, an edited assortment of bath and body products with a signature floral infusion, was initially introduced in September 2012 and now features nine distinct products, notably the Rose Lip Conditioner and Rose Hand & Body Cream.

Today, AERIN Beauty is available in 25 countries worldwide. In the Philippines, it is available at Rustan's Makati. 

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